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David Lewis, a French-born neuropsychologist, is director of research at, and co-founder of, Mindlab International a commercial research company based at the University of Sussex near Brighton in the UK. Mindlab International, which conducts a wide range of studies in Europe, the USA and Canada, specialises in researching mental and physical functioning under real-world conditions.
He has a first class honours degree in psychology and biology from the University of Westminster and a doctorate from the Department of Experimental Psychology at the University of Sussex, where he lectured in clinical psychology and psychopathology before setting up his own research organisation. He is the author of more than thirty books covering a wide range of psychological topics, a lecturer and Sony award-winning broadcaster for a BBC Radio 5 Live series on the psychological relationships between sports stars and their mentors and trainers.
David Lewis has been dubbed the ‘father of neuromarketing’ as he was one of the first psychologists to recognise the potential of measuring brain activity as a means of understanding the responses of consumers. These studies started in the early 1980’s while he was a doctoral student at the University of Sussex and required him to develop both the hardware and software necessary to monitor and record electrical activity in the brain. In the early 90’s his work was featured on BBC TV’s Tomorrow’s World but it would be more than a decade before the importance of the insights provided by such studies became widely accepted.
Bibliography
The Secret Language of Your Child. How Children Talk Before they Can Speak, 1978.
Thinking Better, (with James Greene) 1982.
Know Your Own Mind, (with James Green) 1983.
Fight Your Phobia and Win, 1984
Loving and Loathing, 1985
The Alpha Plan, 1986.
Mind Skills. Giving Your Child a Brighter Future, 1987.
Helping Your Anxious Child, 1988.
Heart Attack, 1990
Helping Your Child Through School, 1992.
Information Overload. Practical Stragies for Surviving in Today's Workplace, 1999
The Soul of the New Consumer: Authenticity What We Buy and Why in the New Economy, (with Darren Bridger) 2000
The Man who invented Hitler, 2003. New Ed edition (November 1, 2004), Publisher: Headline Book Publishing;
Pass That Exam, (DVD) 2002
Mastering Your Memory, (DVD) 2007
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