Funny Baby video advertising campaign evian roller babies break dance

In the Guinness Book of Records there was record about the most popular on-line advertising. It had appeared placed on YouTube videoclip Evian Roller Babies which from the beginning of July, 2009 have looked 11,3 million times. On it informs YouTube Biz Blog.

The roller shows babies whom, having drunk water Evian, dance to music and go for a drive on rollers. In the clip beginning the question "is asked That you feel, having drunk Evian?". In the middle it is told about cleanliness and the balanced maintenance of the minerals, allowing to feel young body and soul. In the end the slogan "Live young" is shown.

The advertising campaign developed by agency BETC EUR RSCG, passed only on YouTube. The roller with advertising of water Evian was shown on the main page of the largest video hosting in the world in six countries of the world.

During campaign of analytics Nielsen have tried to investigate influence of the French version of the given roller on brand Evian It was found out that 80 percent of spectators discussed roller, and two thirds wished to share it with friends. Besides, 60 percent of viewings French Roller Babies have been made by users of other countries.